Lately we've been seeing beautiful, one-of-a-kind artisan-made textiles in top retail stores. These textiles have a unique stitch and include throws, bedspreads, scarves, bags, and other lovely home and apparel products. The particular stitch I'm referring to is called kantha, pronounced kahn-ta.
Kantha is a type of embroidery used to create quilts from found and recycled fabrics, including vintage Indian blankets and saris. The hand stitching is unique to the artisan, whose personal needlework is showcased in each finished product. The craft of kantha is thousands of years old and deeply rooted in rich cultures and traditions.
In rural Indian homes, kantha quilts are offered to guests as a kind expression of welcome. Visiting friends and family find comfort and warmth in the beautiful handcrafted blankets. Each piece is meaningful and totally unique.
We agree that one-of-a-kind patchwork kantha is a wonderful way to share warm hospitality with loved ones, especially at the holidays. So tag came up with a really special collection of handmade kantha quilt Christmas tree skirts & stockings. I think honoring this one-of-a-kind vintage kantha tradition is such a nice way to welcome the holidays. The artisan-made recycled fabrics make every heirloom-quality piece.
Note to retailers: tag designers and product developers traveled to India to hand-select vintage silk blend quilts for the holiday collection. Because of the nature of vintage recycled products, each sari and kantha varies from the next. Every tag order will be completely unique, and the prints, patterns, and colors will not be exactly as pictured in our catalogs or online. All kantha products include a handmade hang tag describing the kantha story. Recommended care instructions: machine wash cold separately, line dry.
To shop tag products, login to our wholesaler site, talk to your rep, or refer to your print catalog. New customers can reach us directly at NewAccounts@tagltd.com, Monday - Friday 8am - 5pm CST.
What do you think? Do you have a comment or question? We'd love to know if you have your own holiday store merchandising tips, pictures, and ideas!